![]() SE: Gen Z is the most social and digital-savvy generation ever, and they’re incredibly passionate about authenticity, inclusivity, diversity and making the world a better place. IC: Bubble is hyperfocused on the Gen Z consumer. ![]() We always think of Bubble as new school skincare fixing old school skincare problems. I saw the need for a more modern brand that would address Gen Z’s specific skincare needs with high-quality ingredients at affordable prices. The white space appeared after talking to thousands of Gen Z consumers and realizing that the only options they had for accessibly priced skincare were the same drugstore brands their mothers had bought decades ago. Shai Eisenman: As an entrepreneur, I’ve always been drawn to the beauty space because of the way it creates an emotional connection with consumers - but at its core is very clinical with a science-based foundation. What was your inspiration for starting the company? Inner Circle: Please tell us the story of Bubble‘s founding. The Inner Circle spoke with Eisenman recently about her inspiration for starting the company along with key consumer behaviors of the Gen Z demographic, including what makes them tick (hint: TikTok). Today, the brand is sold at 3,900 Walmart stores and will be expanding to additional retailers this summer. With the findings of this research in hand, Eisenman launched Bubble Skincare at the end of 2020. She started by conducting research to find out what would make the perfect product and branding for Gen Z. A few years ago, Eisenman fell in love with the beauty space and saw an opportunity for her next venture when she realized teenagers were buying the same drugstore skin care brands that their mothers were. With this in mind, learn more about 11 of Bubble's best-selling products below.Shai Eisenman is a serial entrepreneur and founder and CEO of Bubble Skincare, a company that makes and markets skincare especially for Gen Z users. "Our community is the heart and soul of Bubble they are the ones who decide everything in the company-from what product should come out next to what the packaging should look like," Eisenman says. When it comes to products, Bubble also believes in making community-informed decisions. Our cost of goods is the same as prestige brands, but we take much lower margins to ensure that our consumers are getting the best." "We look to create products that are the highest quality they can be for the lowest possible price point. "It takes us over three years to develop products, extensive consumer perception testing," Eisenman notes. While anyone can use Bubble products, Eisenman says the brand's assortment is "perfect for young, sensitive, and acne-prone skin." She and her team formulate each product according to strict standards-all formulas are plant-based and science-backed. We wanted to create the product we wished we had when we were younger-a product that is efficacious, developed with dermatologists, and has high-quality ingredients, but also has fun packaging with a mission statement we resonate with." ![]() "The aisles had predominantly remained the same since I was a teen and even since my mom was a teen. ![]() "I realized there is so much on the market for the $30 to $50 price point, but the shelves were sparse and lacking innovation for the consumer looking to spend under $20," she explains. The brand is led by founder Shai Eisenman, who launched the brand to address the gap in youth-focused skincare. ![]() OTHER BRANDS YOU'LL LOVE: Sweet Chef, Starface, Tula, Versed MOST POPULAR PRODUCT: Slam Dunk Hydrating MoisturizerįUN FACT: Bubble donates 1% of its proceeds to non-profit organizations that provide emotional support to teens and young adults. ![]()
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